[TCX] Thomas Cook Airlines
Meal Service Trayset (2018)

Thomas Cook UK needed a new 1/2 Atlas meal trayset [for economy & premium economy services] ideally using renewable products for launch in 2020 Summer to hit consumer trending demand of sustainable packaging.

I proposed two avenues:
- Rotable: generally injection moulded plastic
- Disposable: natural fibres which can be recycled or composted - which hit marketing trends of “this product is 100% sustainable/recyclable/compostable” type of claims".

Supposedly cabin crew favour the ease of disposable (chuck it all in a bin bag afterwards); also incinerating perfectly recyclable or compostable material is the grain of the aviation industry (CAT:2 waste).

Rotable (or reusable) product solutions have a longer shelf life of 8-12 reuse cycles and therefore deemed more sustainable however they’re logistically more demanding to wash, recover and replace for airline caterers, also they’re messier to clear away after between meal services.

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The following were designed by interpreting the visual brand language of of TCX and contemporary styling of feasible modular solutions, in addition with existing component solutions (bringing tooling costs down).