Reinventing cake boxes for a luxury cake maker.

As part of their rebrand, Konditor & Cook wanted to upgrade their packaging to away from standard stock cake boxes.

To be more interactive and reflective of their luxury cakes, I created bespoke double-walled cake box lid for smooth, luxurious edges and invented a unique collapsible and resealable base, enabling the customer to slice and reseal the cake with greater ease than conventional cake boxes.